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Topic
Breast Cancer Now's Afternoon Tea - A story of growth and innovation
Date & Time

Selected Sessions:

Feb 6, 2025 10:00 AM

Description
What makes a fundraising campaign consistently break its own records year after year? Join us for an exclusive look into Breast Cancer Now's Afternoon Tea campaign, which has defied expectations by achieving remarkable growth after 27 years of running. You'll learn about: • How the campaign evolved from a community fundraiser to a digital-first powerhouse • The shift from traditional to digital-first approach, including creative testing and channel diversification • Managing expansion within a busy charity calendar while maintaining sustainable growth • Success metrics: How registrations increased by 42% and income surpassed £1.8m in 2024 • Future opportunities: Strategies for audience diversification and cross-team collaboration Who should attend? • Fundraising professionals looking to grow and scale your campaigns • Digital marketing managers interested in channel diversification strategies • Charity professionals managing community events and virtual fundraising • Marketing and communications teams seeking insights on digital transformation • Team leaders interested in cross-team collaboration and breaking down silos There will be plenty of time for a Q&A to ask our speakers all of your questions live.